Auf Wiedersehen, (german pronunciation: [ouf vdr-zn]), or shortened to AW, is an international Austrian fashion house specializing in shoes, watches, jewelry, ready-to-wear, accessories, sunglasses. The Auf Wiedersehen Fashion Company is looking to be one of the most recognizable brands around the world as a symbol of prestige and wealth. The company through it products, and ad campaigns will command some of the highest prices in the international fashion market.
Having started in 2009 by Multi-Platinum Producer "Hardley Davidson" Middleton, Auf Wiedersehen market strategy will be to last in the fashion world competing with luxury brands as Versace, Louis Vuitton, Fendi, Gucci, Fendi, Prada. It will sell its products strictly through small boutiques in high-end department stores, and online through various websites.
Auf Wiedersehen will be starting off with a 2010 ad campaign using the faces of 3 top international models to brand it products around the world using a brand new slogan "See You (Again)!".
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